Starbucks Marketing Plan Essay Example | Topics and Well Written Essays - 250 words

Starbucks Marketing Plan - experiment Example indecision 2The main components of Starbucks marketing mix include segmentation, targeting and positioning. Using these three, strategic decisions allow be made that will target the much needed potential and current customers. These strategies should be able-bodied to provide both product and customer assistance that will be unique from competitors (Lamb, Charles, Joseph and Carl, 267).Question 3Factors include Strategic marketing plan, suitable positioning of the business environment, variety and professionally exceptional service (Lamb, Charles, Joseph and Carl, 268).Question 4The main factors are competition, unstable and changing economy, which materially influences pricing a tremendously significant factor (Lamb, Charles, Joseph and Carl, 268).Question 5Benefits include customer satisfaction, which leads to royalty. It is much environmental friendly, and in terms of the economic returns, gain are more than losses. Some of the costs incurred include manufacturing, packing, branding and delivery (Lamb, Charles, Joseph and Carl, 269).Question 6In business, successful selling and buying in order to attain the required profits does not necessarily mean that an industry should have more branches. Starbucks decision to close some of the stores and circulate up few ones is a decision that will bring about more concentration. The fewer the branches, the more the controlling power and thus the more the profits. With this, managing is much more comfortable (Lamb, Charles, Joseph and Carl, 270).